Me: It’s crazy that big brands are forcing mobile users to download an app rather than just provide a
responsive website. Marketing dummies don’t use SMS, email or social and should know that user experience is the new King.
Them: I think that a useful app for a big brand is a necessity.
Me: Saving a button on your home screen is no prob for a responsive site.
Them: No body needs to receive that information that often. They want information that will benefit them.
Me : It’s so easy to geo and category segment users. #SpamSucks will be the movements slogan.
Them: Same functionality with an app.
Me: Like most, I used a search engine to get answers. Why should we be forced not to use their website easily while on mobile/tablet platform? SMS, email and social are all great lines of opt-in segmented communication. Like most I use Google to search for information, not the App Store.
Them: What for you searching for tho?
Me: Direct navigation to #golfnow.com which is their branding and marketing at work and probably over 35% of their total traffic and over half of their actual conversions. Pure speculation. Nonetheless, my intent was/is to book a tee time and golfnow told me to download an app instead of use what I found first easily. I feel punished.